Bloodthirsty Red Ocean or Tranquil Blue Ocean?
Most businesses compete in a crowded and bloodthirsty Red Ocean in a rapid race to the bottom! It becomes a lowest price game as similar businesses offering similar products compete for the same group of Customers.
Trying to find a tranquil and lonely #blueocean where your business is all alone and can redefine the rules is difficult but very often the way to big success.
How did Nintendo manage to out perform its competitors (with the Wii) without actually competing? How did Apple manage to enter an already aggressive phone market and music industry and change it forever? How did Cirque Du Soleil manage to create a new kind of Circus without a big top? How have Uber managed to disrupt the transport industry?
#blueoceanthinking is how they did it. It is well worth spending the time looking into how this kind of thinking can help your #business
Blue Ocean Strategy -
Blue Ocean Shift -
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