Why Does Your Business Exist?

Why does your business exist? 

The Golden Circle (as mentioned in Simon Sinek’s book “Start with Why”) is a simple but effective way to keep the right kind of business focus and zoom in on why your business exists. 

The core of your business is not what you do or how you do it. Everything that your business does stems from why you do it. 

Do you sell phones or do you aim to bring people together? Do you make clothes or do you aim to make people love how they look? 

It is easy for really successful businesses to lose focus of why they do what they do. The day to day can easily be spent transacting product and watching the numbers rather than looking inward and strategising. 

Taking time every now and again to turn away from the day to day and measure your business against your “Why” is time well spent.